Celeste/Daniels recently developed a new website for Hye Quality Bakery in Fresno, California. The new site is enhanced with an e-commerce store to increase sales by offering their product online to the entire country.

Hye Quality Bakery developed America’s first soft cracker bread the Hye Roller, in 1980. This product has been popular nationwide as the main ingredient in roll-up pinwheel sandwiches, snacks and light meals. In addition, the growing popularity of wrap sandwiches has increased the demand for their products in restaurants as well as the home kitchen.

The decision to launch the e-store was made by bakery owners Sammy and Paula Ganimian when it was determined that there was no authentic Armenian bakery selling traditional cracker bread and gourmet crackers online. This represented a niche that was not being served, so Celeste/Daniels was contracted to immediately add the e-commerce component to the new website we were hired to develop.

To announce the new website and e-store, a nationwide press release campaign was launched that generated numerous web articles and blog postings. This increased visibility has led to new online sales.